Why LoG0^2?
LoG0 came up with its name in math class. It was supposed to be a logo.
What is LoG0^2's Branding Technique?
It functions just like any other popular brand! The monotonous logo really speaks to us as well, and showcases our sleek and smooth designs. The name of the brand is in the logo, and its squared like in our name. (The idea was that there wasn't going to be too much creativity or passion in the branding (sadly contrary to the colourful and vibrant eye catchy design we were supposed to make), much like most appliance companies and every other big tech corp. LoG0 fit right in and it would make an acceptable amount of money too.)
The grayscale colours are just simple, but also make people think of clean, pure, and new/modern. Exactly the feelings we wanted to convey. The number and square in our logo makes people think of something like logistics, which is also exactly the feelings we wanted to convey. We say we to connect to you.
LoG0^2's purpose.
LoG0 tries to appeal to the minimalistic, smooth, and tech-savvy side of the population. The products are quite expensive because they're top of the line, and such will garner more sophisticated consumers.